Saturday, February 24, 2018

Ratings: Winter Olympics Hit New Lows

Ratings: Winter Olympics Hit New Lows
NBC’s coverage of the Winter Olympics on Friday night averaged 12.1 million total viewers and a 2.6 demo rating, down sharply from Thursday’s numbers to mark new lows for the PyeongChang games. Versus the final Friday in Sochi 2014 (which similarly marked a low for those winter games), NBC’s numbers were down 17 and 26 […]

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